Your project is evolving just fine, you have a steady, non-linear growth and your roadmap is tightly packed. You feel hosting issues become more and more time consuming. So what to do? In this talk we will see that the answer to this question is not as easy as: "we'll jump into the cloud". More than this three different ways to solve this problem will be presented: high-end hardware, commodity hardware and a cloud deployment scenario. This gives you options to choose from. For each scenario an exemplary system design illustrating its hosting structure will be shown. We will workout individual pros and cons which need to be considered carefully in respect to your individual requirements. In order to support your decision making we will draft a rough decision tree to help you picking the best possible scenario for your situation. So at the end of the talk should be able to plan your next scale out step, easily.