AWS re:Invent 2013

Videos provided by AWS re:Invent via their YouTube Channel

Understanding the factors that drive consumer purchase behavior make brands better marketers. In this session, join the Vice President of Mechanical Turk to explore how retail businesses are marrying human judgment with large scale data analytics without sacrificing efficiency or scalability. We'll highlight real world examples and introduce Jon Brelig, CTO of InfoScout, to explore how his company is leveraging a combination of automated methods and Mechanical Turk to build out a real-world analytics solution relied upon by brands, such as P&G, Unilever, and General Mills. By extracting item-level purchase data from more than 40,000 consumer receipt images each day and associating it with specific products, brands, user surveys and other digital marketing signals, Infoscout is able to rapidly gauge changes in consumer behavior and market share with remarkable granularity.

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