DevCon TLV June 2013 was presented by People and Computers Israel, posted on YouTube by Raphael Fogel, these videos were not produced by Confreaks, LLC.
Good customer service is about getting the basics right. Excellent customer service, however, goes beyond the basics and can greatly differentiate you from your competition. One simple way to do this is to perfect "the follow-up."
By follow-up, I mean the email you, or your customer-service team, send to a customer after a transaction takes place. That transaction may be a customer support solution, a product or services inquiry, feedback, or any other type of communication. Not every type of follow-up is right for every situation or for every business. I'll be talking about 6 types of "follow-up" emails that generate good vibes that get shared on social networks.
Mad Mimi's growth can be attributed to both product and a unique customer service strategy, rather than a reliance on traditional marketing or advertising.